Sem( Search Engine Marketing)
In the world of rising technology, SEM (Search Engine Marketing) has become the newest craze globally. We all know marketing is a very valuable element in the accomplishment of any association and it involves communicating existing products/services and their significance to potential customers. SEM has been considered one of the most productive marketing tools which are carried out online. SEM is a form of internet marketing where the existence of products is conveyed through ads that appear on result pages of the most common search engines such as Google and my dear readers these search engines form a platform through which marketers can communicate essential information regarding the existence, use, and price of their items which can be done through ads that mostly appear above or on the right of the content search results pages.
In short Search engine marketing is a digital marketing strategy that involves the promotion of websites by boosting their visibility on search engine results pages mainly through paid advertising.
So let’s understand “How this works for marketers”
It’s very common to know that the purpose of any marketing method is to ensure that a lot of the audience gets attracted to the product. Since the search engines like Google and yahoo have provided avenues for visitors SEM has been able to achieve those goals. Whenever people visit such websites, they view the products being offered, their quantity, brands, and their location.
Target customers end up buying products through such ads but my dear friends you should know that the fee paid for this product fluctuates from one search engine to another. The price too differs depending on the duration the advertising firm wants the product to be viewed in the search engine.
Also, the higher the fee, the higher the number of times the ad will appear on the result page and the higher will be the chance to market their commodities.
The Benefits of SEM
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It helps to reach clients Instantly:- This technology is used to describe Google paid search ads & often used as a short-term strategy bringing fast visibility to products or services.
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Increase Brand Awareness This technique contributes to high brand awareness because Google Search Ads helps advertisers to expose their brand name either in the ad’s headlines, display URL, description, or extension links.
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Create Geo-Targeted Search Ads This technique benefits advertisers in a way that they can create ads in different languages and target people based on their location.
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It allows quick and easy execution Google Ads allows you to arrange a schedule for each of your campaigns – you can run and stop your ads at any time you want and it is very easy to set up a budget and specify the operation speed of your campaigns.
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It targets the Right Audience It has been proved very effective for businesses to attain specific consumers based on their search intention by choosing the right keywords for which your ads which helps you create highly optimized ads and attract the audience.
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Easily Test And Measure Your Performance paid search ads offer you the chance to test your ads’ performance and estimate the results you’ve collected for each campaign. It gives you depth access to data on the best performing: clicks, top-performing keywords, impressions, etc. So, you can easily evaluate your performance and know what you eventually need to optimize for favorable performance in the future depending on your campaign goals.
Some of the cons are
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Higher long-term cost. To be very honest with you all, SEM only works when you pay. Though over a period you can optimize your campaigns and reduce costs per click, you will have to continue paying for each of the visits you get.
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High level of competition. It has become very popular so the competition is also very high. Many companies compete to position themselves for the same keywords. This leads costs to rise and sometimes it can be difficult to get a good ROI(return of interest)
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It’s interruptive. SEM involves “invading” the user’s space with content that they didn’t seek out. The user you are targeting may have an ad blocker, they may not see your ads.
Conclusion
Let’s conclude in a few words… SEM is the most important tool in this modern world where we have experienced a lot of globalization where people from different parts of the world are engaged in international trade and such businesses will only have online marketing as the only accessible marketing tool to achieve large target audiences and it is also important to note that internet is operational 24 hours a day 7 days a week which offers great advantage associated with search engine marketing.