Content Marketing And Strategy

17 October 2022 - 4 mins read time
Tags: Digital Marketing

Let’s first understand the topic of Content Marketing, it is a marketing strategy used to engage, attract, and retain an audience by creating and sharing relevant articles, podcasts, videos, and other media. And this approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Who’s using this strategy?

The answer is almost everyone. Many prominent organizations in the world, including P&G, Microsoft, and Cisco Systems use this strategy. Nowadays it is also developed and executed by small businesses and one-person shops globally.

Why have a content marketing strategy?

Let me give three main reasons why content marketing is so effective:

  1. You know what people are tuning out traditional forms of marketing. It is pretty simple in theory: you develop something of value and then tell everyone about it. But what if those people aren’t listening? So, that’s where content marketing comes in.

  2. We all know customers have never been so accessible before this technologically developed world. But now people love looking at content whether they’re at work or on the bus or just chilling.

  3. How can we forget that it’s a very cost-effective strategy? It is almost free or low cost to create content online.

What is ‘content’ exactly?

Content is basically what stories you sell, and what attracts your target audience. Some of the many different types of content and some of the more popular forms are blogs, videos, e-books, podcasts, webinars, whitepapers, emails, press releases, newsletters, and infographics.

For business owners, the trick is to work out the type of content that’s right for your audience.

Here are some quick tips for you to create ‘quality content’.

  1. The first thing is to be consistent it requires careful planning.
  2. Reveal your persona because consumers buy the person behind those contents or brands first the product second.
  3. You should always try and personalize your content so that your reader feels that you’re addressing them. Don’t just adopt a one-size-fits-all approach. Instead, be as bespoke as possible and speak their language, and Build Successful Content.

Creating Content Marketing Strategy from Scratch

  1. The first thing is before you start working on a particular define your goals and that is particularly important if you need to justify your budget investment to your company’s executives.

  2. Now, after deciding your goals you need to work out how you will track and measure your performance against those metrics.

  3. Gather your data that will provide value to your target audience. Whether you introduce a brand new concept, idea, or news story to your audience or Repurpose an existing idea into a new format, you will need data.

  4. Next, you have to decide your content type you must be relieved that you aren’t restricted to one piece of content so you can create a wide range of content depending on what you are looking to do with it.

  5. Now you decided the type, then start creating. Remember the topic of content creation must be worthy and you should ensure that every piece of content is professionally created by someone who specializes in that particular content format you are working with.

  6. Once the content is produced distribution is everything, so you need to make sure that you forge a clear path for those you want to engage with your content.

  7. The most important thing comes at last which is follow-up for SEO because even after running a successful content that has been published by all of your target websites, you might still have to do a bit of housekeeping to ensure that you receive all of the SEO credit because it usually happens Many people may publish your content but not include any links back to your website, so you need to keep as complete a list as possible of the websites that have run your content.

Benefits of Content Marketing

  1. It increases website traffic as most people are using social platforms and it increases their engagement with the website.

  2. It provides a platform that’s simple and beginner friendly and helps the company to reach its target audience by providing expert-written evergreen content that solves pain points and builds customer relationships.

  3. It helps in developing the brand personality by creating the depth of brand value, its customer promise, and its service.

  4. It helps to connect with different types of audiences if you keep your voice and values consistent throughout while flexibly offering formats that meet many different customer needs.

  5. It helps in promoting your content as when a visitor lands on a piece of content on your site and finds it helpful, clever, touching, powerful, or entertaining, they share those content with others too.

  6. It helps to support the conversion funnel and improve conversion rates.