Digital Marketing
What is Digital Marketing?
Digital marketing is an online platform where companies or individuals advertise and sell their products or business to the target population. Through the internet potential population is reached. It is not bound to a specific community of people but has widespread globally.
Why do we need it?
In a world where technology and online platform is a boon, isn’t it obvious we need a digital platform for marketing too? Today we dwell in a technologically progressive nation where anything is feasible through the internet. Digital marketing functions and is possible only because of the internet and nothing else. It is a vital element of digital marketing.
In a society where we struggle with scarcity and rising prices, digital marketing is the way to cope with all these problems. It then has no bars on usage and is accessible by everyone even in mobile areas of the world. It is easier to connect with people without visiting them personally.
People have become so busy in their personal and professional lives that they barely have time to visit the market for any accessories or items they need. It has become very convenient for people to have anything at their home or workplace without stepping out. It has also become very easy for specially-abled people to connect & buy things without depending on any individual.
Some Questions Associated with Digital Marketing
Whenever we talk about any business or any platform we must know what its reach is. Whether it’s targeting the mass for the betterment of companies or not. Is it affordable to reach those people? Is it cost-effective? Is investment against the physical marketing platforms cheaper?
Cost-effective nature of Digital Marketing?
In a nutshell, it is possible to reach the global or local level to target the community in a cost-effective manner through Digital Marketing. It is a lot cheaper in comparison to its contemporaries. If any company or association wants to promote its brand or product, it reduces time and labor effectively. They wouldn’t have to invest a lot in newspapers or TV advertisements.
Does our money invested fetch a return with profit?
Digital marketing is affordable and available to a large amount of the World’s population. So it becomes obvious that if it reaches enormous target people then the return on investment would also be larger than traditional advertising. Additionally, it is not bound to any region or country around the globe.
Is it easier to track the profit or loss or the reach?
Yes, of course, it is very easy to determine the growth and profits a company makes, because digital marketing uses technical and analytical tools that give very clear data of the above. Because of this company easily tracks profit and can also change its strategy if it doesn’t count under the required growth.
Types of Digital Marketing
Although digital marketing can be of varied nature, it is broadly classified into three major streams, namely
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Search Engine Optimization or SEO: This increases the number of people visiting the website because with the help of proper SEO words this medium places the website link at the top and usually people visit the top-ranked links.
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Email marketing: Whenever we visit an online platform, obviously our email or phone number is linked. What usually happens is that we start receiving advertisements about the same products continuously & it affects us in the way that we end up buying that particular stuff.
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Social sites: We often see YouTubers, influencers on Instagram, and Facebook review products, and a large number of people are connected through their videos. They want to match them & it attracts people to buy the same thing. Sometimes some product’s video or meme related to it goes viral and turns into an advertisement.
Conclusion
Digital marketing helps people irrespective of their business whether a small business or big and plays a vital role in today’s generation where everyone has the availability of a source which is the internet. In countries like India where unemployment is increasing alarmingly, this market assists people to start their businesses at least amount. Irrespective of age, and financial background any person with marketing skills can enter digital marketing.