Google Search Engine Marketing Case Study Analysis
As per the results that have been derived from case studies conducted over Google search engine marketing (SEM), it becomes clear that when marketing is conducted over Google, it is one of the finest ways of boosting sales and revenues. For small businesses, in particular, this makes Google SEM the priority.
But, before launching its initial SEM campaign, a business should be aware of the elements that should be put under consideration and implemented such that your campaign’s success maximizes. In this article, we will discuss the components that make a part of an SEM campaign. We’d also be sharing insights on how an SEM campaign should be formulated.
Among all of Google’s online advertising services, Google AdWords is by far the most popular and over Google, a billion searches are conducted daily. So Google SEM is an ideal way for promoting your company’s website.
The important components of the Google AdWords campaign
- Data Collection
It is of the utmost value to obtain the concerned information regarding your target keywords. For someone new to search engine marketing, going through a few of the Google Keyword Planner tools is a must. Keyword Planner will put forth suggestions defined by historical trends and user data. Popular search trends can be pinpointed and your strategies can be accordingly refined.
- Critical Thinking
Before devising a strategy, analyzing the current situation is a must. With businesses being in constant flux, matching pace with the transforming trends and having a strong awareness of problems and strengths will translate into smarter decision-making. This way, a business will be aware of what techniques work and which ones don’t.
- Market Research
Conducting some research on the concerned topic is also important before you set out to write a post. Another fine idea that works is to do some reading over the net about the topics associated with your niche. Once you know what others write about, you’d be aware of where you fit in. Some competitor analysis is sure to help.
- Target segmentation strategy
When selling, be sure of your end customer. You should be sure about whom you are writing for. It is, then, important to be specific. When you sell electric sports carry with jazzy interiors, you should be expressing it and not saying that you are selling a car. This will get you more sales and aid with planning over the long term.
- Customer engagement
Google guides its customers through a purchasing process that has been defined well in multiple steps. In this process are included search engine marketing (SEM), AdWords for pay-per-click advertising, analytics tools, and call tracking, YouTube for SEO and brand engagement, Google My Business (GMB) for location management, etc. Only when Google Analytics is correctly used, a business find insights into customer intent.
Conclusion
$38 billion was Google’s advertising revenue for 2011. Of the money generated, 60% was generated from online ads. The market share of Google was the largest when it comes to paid searches. So, Search Engine Marketing (SEM) for Google is going to be a remarkable proposition for your website.