Social Media Marketing

16 October 2022 - 4 mins read time
Tags: Digital Marketing

Social Media Marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool as it targets social platforms like Facebook, Instagram, and Twitter for brand promotion, target audience growth, driving website traffic, and increasing sales.

Impact of social media on business

As we all know the rapid development of technology, and the reach of such technologies at affordable costs, has revolutionized how businesses operate today. Today, at this moment the Internet is being used by millions of people and so these rising technologies have led to a paradigm shift in the way communication happens. Now, business reputation and presence in a market are more driven by “social media”.

Earlier, Social media was recognized as a form of communication platform through instant messaging and blogging. Now, people started seeing social media as a marketing tool. In marketing, it has become a quick and simple way to share a business’s information such as advertising, and products or services available to consumers. And to make it more successful targeted Advertising has performed a major role in social media marketing. The massive amount of people using social media is significant for companies to promote their products and services to them and for that networking is the biggest factor as it goes from creating relationships with customers to reaching out to get new customers.

Why Social Media Marketing is important?

To be able to survive in a competitive market, you must be aware of new trends in your enterprise. You know what In fact, 72% of companies use social media data to make informed business decisions. So how will you rise from the competition and ensure everything you are doing will lead to success? The answer is very obvious by using social media.

Let’s point out some of the reasons why you should implement social media into your business’s marketing strategy.

  1. It helps to Build Brand Awareness and Recognition because consumers want to buy brands they recognize. A lot of consumers even have distinct degrees of brand loyalty, which leads to long-term business benefits, and social media allows for easy and effective brand building.
  2. It helps you to understand target consumers to reach them effectively. You can do this by identifying what trends your customer is following
  3. SEM proves to be a great platform to tell your brand story as effective storytelling can have a great impact on your brand’s image.
  4. Nowadays customers expect companies to handle their requests through social media. It helps to build meaningful relationships between your company and your customers.
  5. Obviously, it is cost-effective as it is free to create social media profiles and post organic content. As its enough for promotion but if you’d like to go the extra mile and promote it further, you will have to pay for the promotion.
  6. It helps you to build customer loyalty as most of the customers buy from the brands they follow and interact with. You know, in fact, 90% of people say they buy from brands they follow on social media. Therefore increase your brand traffic.

The dark side of Social Media

  1. We all know With the internet being easily accessible more than ever before, there are people who always aim to damage one’s reputation Who may or may not have the intention of coming across or seeing your brand.

  2. In addition, If your business is unknown or just starting to gain momentum, the chances of getting an attack are more likely.

  3. We are well aware of the fact that today’s online marketing, ads d These social media marketing heavily Rely On Ads. It’s like Ads, Ads, Ads everywhere! I know it’s very frustrating at times.

  4. Another negative point is ROI from social media marketing is probably one of the lowest in online marketing strategies. You can’t expect a good return without putting in both time, effort, and money.

  5. we all live in one big misconception about social media: It’s FREE. At the same time, it’s very time-consuming to understand and learn the usage of several free or low-cost social media tools available. And we better know time is not free.

  6. It requires you to stay engaged and active all the time to monitor your marketing effort because Social media is constantly changing and if you’re not up to date, you’re going to fall behind the others.

Conclusion

Today, Social media has become more than just a buzzword and became an ideal marketing tool, especially if your priority is to gain new customers, as well as if your marketing budget is small or your product ties strongly to technology.

So dear friends you have – the pros and cons of social media marketing. You know it’s very easy to get started so it is also easy to get carried away and start making mistakes.

As I can conclude as long as you have a well-thought-out plan and stick to it, you’ll see only the benefits of social media.